GAB Identity, Naming & Design System Re-architecture

1. G1 must produce a current-state identity baseline across every live surface before any direction exploration. The founder signal ("colours are common and overused", "design and look of website and media outputs all based on the same palette") is confirmed as genuine CEO intent but is not yet evidenced, and Canopy s Pre-G5 review set the precedent that an unmeasured pain point must be baselined before ROI or solution choice. 2. Root-cause analysis at G1 must explicitly separate four candidate causes before any is accepted: identity system, positioning, surface coverage, and composition rigidity. If the cause is not the identity system, the finding is routed to the correct owner and this initiative is revised or stopped at G1. 3. No token, palette, naming or contract change may ship from analysis work. G1 is analysis only. 4. Scope confirmed by CEO 2026-09-01: the registered legal name GAB Climate Smart Investments Ltd is OUT of scope, because changing it requires action at the Office of the Registrar of Companies. The GAB OS internal interface is IN scope and is a stated principal driver. 5. Non-duplication is binding. Baobab, Canopy and ACOI outputs are consumed as evidence, never re-derived.

Scope is design and how the company looks, outside and inside — every external surface and the GAB OS interface. Nothing removed; all eight G0 success metrics stand, including brand governed as an OS capability with its own module contract. Company definition and division taxonomy are NOT reopened: they are settled in Baobab and Canopy and must be read from those artefacts rather than restated. Next step is charter basis toward G2. Effort and duration to be estimated at charter preparation, now that E1 has established the true surface count. STANDING CONSTRAINTS UNCHANGED: no token change ships until CLICOM's active 20-theme series can be version-pinned to the outgoing system and the visionQA judgment path migrates in the same change as generation; Blue Carbon client handover and onboarding materials settled against the delivered report; promotion to a Project held until capacity is reconciled against 5 active projects and 28 overdue tasks; registered legal name fixed at the Registrar, trading identity and expression in scope.

Charter v1.0 approved. Preserve the full documented design scope. Visual direction selection remains a separate WP2 decision; G3 delivery baseline is required before execution. The charter's explicit capacity-allocation condition before promotion remains unresolved: approval does not specify which delivery/review capacity is allocated or pause existing work. CLICOM version pinning, generation/QA alignment and Blue Carbon handover constraints remain.

Business case: CEO-confirmed 2026-09-06: fresh company-wide design and visuals because current colours and much of the aesthetic have become too commonplace. Use the documented brief; do not restart discovery or require proof of business harm. Spatial specificity and restrained/accent palette are prior agent suggestions, not approved creative requirements. G1 is approved; prepare G2 charter. Full original scope and eight success metrics remain. Registered legal name fixed; trading identity and expression in scope. CLICOM outgoing-version pinning and synchronized generation/visual-QA migration are required before token changes ship. Blue Carbon handover must match its delivered report and be

Primary benefit: CEO-confirmed fresh, distinctive and authentic design across GAB. Supporting benefits: coherent variety; motion/static/document/interface coverage; maintained versioned source; reliable generation and judgment; sustainable operation. Review against the existing baseline 30 days after accepted rollout. No conversion/revenue uplift claim without an adequate measurement basis.

# GAB Identity, Naming & Design System Re-architecture ## Charter basis v1.0 — draft for Daniel's G2 review Prepared 6 September 2026. Portfolio initiative d6ed5f3e-bbc3-4b83-91aa-8fd201f4d85d. Full governance. G1 is approved; this document does not record G2 approval, select a visual direction, authorize spending or start implementation. ## 1. Purpose and authority Give GAB a fresh company-wide design and visual identity because its current colours and much of its aesthetic have become too commonplace to express the distinctiveness Daniel wants. The outcome should express the company as established and where Daniel wants it to go, across external surfaces and his everyday experience of GAB

Use charter v1.0 section 7. Maintain a per-surface register of owner, old/new identity versions, dependencies, tests, approval, release order and rollback. Pin CLICOM's ongoing series before shipping new tokens; synchronize generation and visual QA. Confirm Blue Carbon handover with its owner and retain the delivered report's identity. Pilot in internal/staging contexts, then release approved surface batches. At G6 hand over source, assets, adapters, contract, operational ownership and benefits review.

Use charter v1.0 section 7. Maintain a per-surface register of owner, old/new identity versions, dependencies, tests, approval, release order and rollback. Pin CLICOM's ongoing series before shipping new tokens; synchronize generation and visual QA. Confirm Blue Carbon handover with its owner and retain the delivered report's identity. Pilot in internal/staging contexts, then release approved surface batches. At G6 hand over source, assets, adapters, contract, operational ownership and benefits review.