Production Workflows
Detailed catalog of GAB's media production channels, creative guidelines, required source inputs, and target specs.
NotebookLM
Audio & Source Discussion
Use for narration planning, briefing audio, and turning source documents into spoken outlines.
- Approved Brief
- Source Documents
- Target Duration
- Opening Hook
- 3-5 Talking Points
- Closing CTA
- Verification Claims
Not a design tool. Use it before production when the asset needs narration or source-heavy explanation.
Google Veo
Video Concept
Use for video concepting, storyboard tests, and visual rhythm before final editing.
- Approved Brief
- Visual Storyboard Direction
- Style Guidelines
- Shot List
- Camera Movement Details
- Illustrative WebM Video
Generated video is illustrative. Replace with real GAB footage for operational proof.
Gemini image tools
Image Concept
Use for moodboards, supporting illustration, thumbnail ideas, and layout exploration.
- Approved Brief
- Image Ratio / Aspect
- Brand Guidelines
- 3 Visual Directions
- Suggested Composition
- Concept PNG Images
Do not use generated farm images as field evidence unless clearly approved as illustrative.
Adobe Creative Cloud
Design and Edit
Use for the actual production pass: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or Adobe Express.
- Approved Brief & Copy
- Source Assets
- Selected Media Links
- PSD/PRProj Source File
- Draft Export PDF/MP4
- Final Export Asset
Save editable source files, exports, and QA notes. Final handoff must use the output fields and asset links.
Remotion reel
Coded 9:16 Video
Deterministic reel from our OWN brand cards + real photos (motion, crossfades, programmatic Style-B overlays). Brand-exact, no AI fabrication.
- Real GAB Imagery
- Narrator Audio (WAV)
- Background Music (MP3)
- Spec JSON
- Full MP4 Video (1080x1920)
- Duration under 35 seconds
Rendered by the worker, not on Vercel: download the spec, run render-from-spec.mjs, and upload mp4 back.
CLICOM Vlog Hook
Snappy Hook Teaser
Teaser format featuring dynamic word highlights, Ken Burns zooms, and spring SVG popup keyword overlays.
- CLICOM Paper Background Brief
- Narration WAV
- Timed SVG Overlays
- Upbeat Background Track
- Engagement Teaser MP4 (1080x1920)
- Word-by-word active caption highlights
Requires pre-recorded narration segments and themed SVG icons timed to frame counts.
Media-Animated Infographic
SNR Data Animation
Converts static infographics into video slides featuring animated dials, process flows, progress gauges, and wind vector breezes.
- Infographic Data Points (e.g. baseline vs target)
- Real GAB Farm Media
- Phrase-by-Phrase Captions
- Technical Explainer MP4 (1080x1920)
- Phrase-by-phrase key highlighting
Custom UI overlay components must be coded in React/LaunchReel.tsx.
LinkedIn Document Carousel
PDF Carousel Post
Multi-page PDF carousel for LinkedIn native document posts. Ideal for thought leadership, data storytelling, process explainers, and capability showcases.
- Approved Copy (5-10 slides)
- Data Visuals / Charts
- Brand Cover Slide
- CTA Slide
- PDF Export Settings
- PDF Document (1080x1350 per page)
- 5-10 Pages
- Clickable CTA on final slide
LinkedIn document posts require a PDF under 100MB and 300 pages. Not a video format — pages are static with optional simple animations.
LinkedIn Native Video
Professional Video
1–3 minute professional video for LinkedIn: strong hook in first 3 seconds, value delivery, branded lower third, and restrained CTA. Supports 1:1 or 16:9.
- Hook Script (first 3 seconds)
- Value Content (body)
- Branded Lower Third
- Subtitles (SRT)
- Thumbnail Frame
- MP4 (1:1 or 16:9)
- Duration 60-180 seconds
- SRT Subtitle File
- Thumbnail JPG
LinkedIn algorithm favors native video over external links. Keep under 3 minutes for optimal reach. No music unless rights-cleared.
X Thread + Quote Card
Attention Thread
Text thread with branded quote cards (1080×1350 or 1080×1080). Attention-first hooks, concise takes, and a single CTA at the end. Designed for shareability.
- Thread Hook (first post)
- 3-7 Follow-up Posts
- Branded Quote Card Design
- Single CTA
- Hashtag Strategy
- Thread Text (500 chars per post)
- Quote Card PNG (1080x1350)
- Alt Text for Accessibility
X threads are text-first; images are secondary. Quote cards must be readable on mobile. No video in threads yet via API.
TikTok Viral Hook
Pattern-Interrupt Hook
7–15 second pattern-interrupt hook: bold text-on-screen, trending audio structure emulation, behind-the-scenes farm energy. Designed for the TikTok algorithm.
- Hook Concept (1-second grab)
- Text Overlay Script
- Behind-the-Scenes Clip
- Trending Audio Reference
- Branded End Frame
- MP4 (1080x1920)
- Duration 7-15 seconds
- Burned-in Captions
- Branded End Frame (2 sec)
TikTok requires vertical 9:16. Audio must be rights-cleared or original. Hooks must deliver value in first 1 second.
WhatsApp Status Story
Ephemeral Story
24-hour ephemeral story for WhatsApp Status: product drops, price updates, farm visit teasers, quick announcements. Vertical 9:16, no sound required.
- Single Message (max 2 lines)
- Hero Image or 7-sec Clip
- Price/Date if applicable
- Contact CTA
- Image PNG (1080x1920) or MP4 (7 sec)
- Text Overlay
- Swipe-up CTA (if business API)
WhatsApp Status disappears after 24 hours. Not suitable for permanent campaigns. Best for urgency and real-time updates.
Facebook/Instagram Ad Creative
Conversion Ad
Conversion-focused ad creative: compelling headline, benefit-driven body, visual CTA button, and social proof element. Split-test ready with 2-3 variants.
- Headline (max 40 chars)
- Primary Text (max 125 chars)
- Visual (image or 15-sec video)
- CTA Button Label
- Landing Page URL
- Social Proof Element
- Ad Creative PNG/MP4
- 3 Variant Versions (A/B/C)
- Copy Document with Disclaimers
- Meta Spec Compliance Check
Ad copy must comply with Meta Advertising Standards. No exaggerated claims. Must include disclaimers where required.
CLICOM Animated Explainer
Climate History Explainer
2–4 minute animated explainer derived from CLICOM paper data: animated maps, historical timelines, data charts, and narrated storytelling. Turns research into accessible public content.
- Verified CLICOM Paper Reference
- Narration Script (public-safe)
- Animated Map/Timeline Data
- Background Music (rights-cleared)
- Source Citation Slides
- Explainer MP4 (16:9 or 9:16)
- Duration 120-240 seconds
- SRT Subtitles
- Source Citation End Card
CLICOM papers are currently HELD pending citation rebuild. Do not use unverified paper content. Only use verified-clean references (Charney 1975, Tucker 1979, Posnette 1940, Levtzion 1973, etc.).
Product Showcase
Farm Product Shoot
High-quality product showcase for cassava, maize, pepper, and future crops. Clean backgrounds, spec overlays, price/availability CTA, and farm-origin story.
- Real GAB Product Photos
- Product Specs (weight, grade, origin)
- Current Price (GHS)
- Availability / Harvest Date
- Farm Origin Story (2 lines)
- Product Hero Image (1080x1080)
- Spec Overlay PNG
- Price Card (1080x1080)
- Carousel of 3-5 Angles
Product shots must use real GAB produce. No stock imagery for product claims. Prices must be current and accurate.
Farmer/Buyer Testimonial
Social Proof Reel
Authentic testimonial reel: problem → GAB solution → result. Subtitled, branded lower third, and emotional close. Builds trust with prospective buyers and partners.
- Testimonial Subject (name, role, location)
- Problem Statement (10 words)
- GAB Solution (15 words)
- Result / Outcome (15 words)
- B-Roll of Farm/Operations
- Testimonial MP4 (1080x1920)
- Duration 30-60 seconds
- Burned-in Subtitles
- Branded Lower Third
- End Frame CTA
Testimonials must be real or clearly marked as illustrative. If using actors, disclose. Cannot make unverified outcome claims.
CLICOM Claymotion Reel
Stop-Motion History
Hand-sculpted clay stop-motion reel that visualises historical climate processes, pre-colonial land use, or colonial-era change. Tactile, memorable, and safe when no archival footage exists.
- Verified CLICOM Paper Reference
- Scene-by-scene storyboard (6-12 frames)
- Clay material list / colour palette
- Narration WAV or text-only plan
- Background music (rights-cleared, optional)
- Stop-motion MP4 (1080x1920)
- Duration 12-30 seconds
- Frame holds + subtle motion
- Source citation end card
Requires a stop-motion animator, clay/set materials, stable lighting, and frame-by-frame capture. Do not present sculpted scenes as documentary photographs.
CLICOM UGC Oral Testimony
Community Voice Reel
Solicited or user-generated oral-history reel combining community testimony, archival stills, and light captions. Best for drought, crisis, and lived-experience themes.
- Contributor release / consent record
- Recorded testimony (phone or field mic)
- Supporting archival stills or footage (rights-cleared)
- Phrase-by-phrase captions
- Background music (rights-cleared, optional)
- Testimony MP4 (1080x1920 or 16:9)
- Duration 30-60 seconds
- Burned-in captions
- Contributor credit / consent note
All contributors must sign a clear rights/release statement before publication. Archive or third-party clips must be rights-cleared.
CLICOM 2D Animated Explainer
Character / Motion Graphic
2D character animation or vector motion graphics derived from verified CLICOM paper data. Turns abstract climate history into accessible visual stories.
- Verified CLICOM Paper Reference
- Script with scene breakdown
- Character / style reference board
- Voiceover WAV (optional)
- Source citation slides
- Explainer MP4 (16:9 or 1080x1920)
- Duration 60-180 seconds
- SRT subtitles
- Source citation end card
Illustrative only unless every visual element is sourced. Keep character designs culturally appropriate and avoid stereotypes.
CLICOM 3D Animated Vignette
Spatial / Data Vignette
Short 3D vignette for spatial climate processes: river basin change, topography, infrastructure, or landscape evolution. Useful when maps and data need depth and motion.
- Verified CLICOM Paper Reference
- 3D scene brief (camera path, key moments)
- Model / terrain reference or data source
- Voiceover or text-on-screen plan
- Source citation slides
- Vignette MP4 (16:9 or 1080x1920)
- Duration 30-90 seconds
- SRT subtitles
- Data/model source credit
3D models must be clearly illustrative; label any simulated terrain or reconstructed landscapes. Requires a 3D animator and longer render time.